It's Just Water?

Good. Pay Attention. Yes, it is "just water".

At least you know it in full transparency. Nothing but just water. That Zero Sugar soda? Is most definitely more than just water, it's in fact a chemical concoction if you take a look at the fine print.

Now, what kind of water do you prefer?

Aqua Fury doesn't need flavour tricks, chemicals or even marketing dressing (i.e. Mineral Water has more marketing than mineral) to make you pick us.

Let's talk fundamentals.

We're pure, filtered water, produced in an HACCP-certified, export-grade facility. That means (very) clean, safe, high-standard water - the kind that SINGAPORE APPROVES. Yes, you would have read the label that Aqua Fury is packed in Johor. Why? Because it is for Singaporeans! You know they are super high maintenance, right?

Now, why not Mineral Water? In Plastic Bottles? You mean those left by the curb of petrol stations or outside of grocery shops? Mineral water actually does go through filtration too to remove sediments, bacteria and guess what, most of the minerals too. So, you're really getting just water, in extra steps and dressed in a very nice marketing term called Mineral Water.

What's worse is that they are packed in plastic bottles. Have you ever thought that they are a business selling plastics first, then water second?

We're not against Mineral Water - some are good, but the best ones should be in glass bottles and should not be "cheap".

You know what's worse? Artificial sugar soda in plastic bottles. That's a scary combo, but then they are so pervasive. It's an uphill battle for us, frankly.

What about aluminium cans that Aqua Fury is in?

Infinitely recyclable, and they are being recycled. It stands out on shelves, environmentally friendly and appeals to young crowds who want to switch away not just from plastics, but from fake sugar too.

Plastics are so cheap, is better to make them new than to recycle, despite that cute recycling logo in each bottle. You get more plastic bottles scattered around as a result most end up in oceans and rivers with microplastics that contaminate the food chain.

The higher cost of aluminium means that there's economic value for people to want to recycle it.

Yes, we know it costs more, but you're not just getting water in a can, you are getting:

An education on sugar avoidance for your kids (or you)
The real reason why plastic bottles are so cheap (and not recycled)
Water is the purest hydration. Mama is not lying when she yells, "Drink water!".
Helping mama to remind kids that drinking water regularly is important & fun (with Aqua Fury)
A Fury, ain't he cute?

Let's be honest. Not just cheap water, but free water is everywhere in this beautiful country of Malaysia. Boil tap water and fill it into a (non-plastic) tumbler is all it takes. Though how many of us do that when cheap plastic bottled water can be bought so easily?